LinkUnite V – The Newbury Boston Agenda

Welcome to LinkUnite's Opening Reception with our cherished partner Anura! Because what better way to start this journey than in a city that’s equal parts brains, beauty, and a little bit of Back Bay bougie?

Join us from 6:00–8:00 PM in the Assembly Foyer, hosted by our amazing partner Anura, for a reception that’s more than just a welcome—it’s a vibe.

Step into the iconic halls of this storied hotel, where elegance meets energy. Grab a glass of Boston-inspired sips, nibble on local bites that would make even Paul Revere pause, and dive into conversations that might just spark your next big move.

This isn’t just a reception—it’s a reunion, a launchpad, and your first chance to connect with the incredible minds joining us this week. So shake off your travel day, lean into the magic, and let’s make this the kind of night that sets the tone for an unforgettable LinkUnite experience.

And remember: if you can survive Boston traffic, you can survive anything. Let’s go!

Linked Boston will also be on-site from 5:00–9:00 PM in the Assembly Foyer for our traditional LinkUnite bracelets!

Start your day wicked right with our “Stretch & Walk” hosted by The Lead Group. Meet us downstairs at 6:50 AM sharp in the lobby—yes, it’s early, but so is the T if you’re lucky—for a quick stretch to loosen up those limbs and clear out the cobwebs.

Then we’re hittin’ the streets for a brisk morning walk through the charming corners of Boston. It’s the perfect way to get your blood pumpin’, your brain buzzin’, and your networking game strong—all before your first cup of Dunkin’.

Bring your sneakers, your best convo, and that Boston grit. Let’s move, mingle, and make the most of the morning!

Start the first day of LinkUnite V with a welcoming breakfast alongside your fellow tribe members. Gather in one of The Newbury’s beautifully appointed spaces as we ease into the day with good company, fresh coffee, and thoughtful conversation.

We’ll walk through the schedule and ensure everyone is fully briefed on the day’s experiences before heading into our first sessions. It’s the perfect way to ground yourself, connect with the group, and set the tone for an inspiring day ahead.

In this session, we'll take a look at the changing compliance landscape for digital marketers and discuss the decisions that are still in limbo. You'll walk away with a set of guardrails and best practices for staying compliant

Rachel is a strategic growth executive who has over 20 years of experience transforming and scaling businesses through operational efficiencies, strong external relationships and cross-functional leadership. She was a pioneering member of the Affiliate Marketing industry, earning the Affiliate Marketing "Legend" Award from Affiliate Summit in 2017. She has spent the last decade on the periphery of healthcare, first with Kaplan Test Prep, standing up institutional product lines for medical and nursing schools and most recently leading Commercial and Revenue operations for a publicly-traded Medicare brokerage that enrolled over 100,000 beneficiaries annually in private plans.

Rachel is currently an executive coach and a consultant for insurance marketing organizations. She serves as the VP on the Board of Directors of the Insurance Marketing Coalition, the organization that recently won the 1:1 case against the FCC.

Today’s work environment demands more than just task management—it requires adaptable leadership. In this session, we’ll explore how to guide people, not just processes, through change. Learn how to stay grounded while leading teams through shifting priorities, evolving goals, and transformation initiatives, all while fostering trust and resilience.

Managing Project Teams
Leading a team across time zones, personalities, and communication styles is no small feat. This discussion will equip you with practical strategies to set clear expectations, inspire ownership, and navigate diverse dynamics with confidence. Leave with actionable tips to keep projects moving forward—even when the path isn’t linear.

Prioritization Under Pressure
When everything feels urgent, how do you decide what truly matters? This session introduces effective frameworks for prioritizing competing demands, making fast decisions with high impact, and managing stress while staying focused. It’s about working smarter—even when the pressure is on.

Owning Your Seat at the Table
Whether you're in the boardroom or on a strategy call, your voice matters. This empowering session will focus on how women can communicate with authority, push back when needed, and influence direction with clarity and confidence. Because showing up powerfully isn’t just a mindset—it’s a skillset.

Let’s keep the energy flowing with a buffet-style lunch designed for connection, conversation, and maybe a little culinary delight. Step away from the sessions and into a space where meeting new people is just as important as what’s on your plate.

Grab a plate of locally inspired favorites, find an open seat next to someone you haven’t met yet, and enjoy some real talk over real food. Whether you’re diving into shop talk or swapping stories about your Boston adventures, this is your time to refuel and recharge—together.

It’s casual, it’s cozy, and it’s the perfect setting to turn a quick hello into your next great connection.

Restore/Renew
This class will be a sanctuary for slowing down and deeply nourishing your body and mind. Take a pause from the busy. We will blend a gentle flow and postures with restorative actions to facilitate deep relaxation. Breathwork (pranayama), meditation and Reiki will be incorporated as we learn together to be more in the present. Leave class "Restore and Renew" class feeling profoundly relaxed, both physically and mentally. It's like hitting the reset button for your entire being. It's the perfect antidote to stress and a wonderful way to cultivate a deeper connection to your inner self.

Bio
With 26 years of experience as a Physical Therapist (PT), Lisa Ronaldson brings a wealth of knowledge gained from working across inpatient, outpatient, and school-based environments. Her therapeutic approach is rooted in treating the body holistically, utilizing specialized training in craniosacral and myofascial release techniques. Driven by a passion for comprehensive wellness, Lisa has furthered her expertise by obtaining a certification from the Institute of Integrated Nutrition and completing her 200-hour Yoga Teacher Training (200YTT). Expanding her commitment to integrated health, Lisa has recently opened her own practice in Monson. This new venture includes a vibrant yoga studio offering an eclectic schedule of classes encompassing various styles of yoga, breathwork, mindful movement practices, TRX training, and deeply restorative sessions.

Meet Robin Pearson Keller – New England Artist & Reiki Master with Boston Roots
We’re proud to spotlight Robin Pearson Keller, a talented artist and Reiki Master who has been practicing Reiki for 29 years.

Born and raised in the Pioneer Valley, Robin’s deep connection to New England shines through in every brushstroke. Her vivid acrylic paintings capture the essence of the region, from rolling hills and quiet countryside to the timeless charm found in Boston’s historic neighborhoods.

Whether she’s painting a serene landscape or a beloved family home, Robin brings heart, light, and color to life on canvas. She also welcomes commission work, creating personalized pieces that evoke emotion and memory.

Robin’s work has been featured in local exhibitions and shown in galleries throughout the region, including in Boston’s iconic South End arts district, where creativity and culture collide.

We’re excited to celebrate Robin’s artistry and the spirit of New England she so beautifully represents!

Join us for an engaging two hour session of curated Industry Round Tables—your chance to dive deep into the topics that matter most. This is where conversations get real: peers sharing insights, challenges, and actionable strategies across marketing, tech, leadership, and more.

Choose the table that aligns with your interests or explore something new—each discussion is designed to foster connection, spark ideas, and expand your perspective. No panels, no slides—just meaningful dialogue with the brilliant minds around you.

This workshop supports you to understand why self-advocacy matters, what it looks like in action, and the necessary mindset shifts required to overcome internal obstacles. You will walk away with practical and actionable strategies to take charge of your own career and professional advancement.

Table Topics & Leaders:
Sonia Lent - Designing Inclusive Workplaces for Every Stage of a Women's Life.

Amber Paul Ferris - AI-Driven Retention: How Smart Acquisition and Retargeting Fuel Long-Term App Engagement.

Beth Speach - Recognizing Wins and Failing Forward: Acknowledge personal triumphs to yourself and others (even in the small things!) while also recognizing setbacks and utilizing those to guide next steps.

Gayla Huber - Regulation Advocacy.

Tammy Glover Fowler - Compliance by Design.

Penny Lee - The Role of Men as Allies: How Men Can Actively Contribute to Achieving Gender Equality and Creating a More Inclusive Workplace.

Leah Marks - After presenting earlier in the day Leah asks you bring real life situations and dive in together!

Navigating Uncertainty with Confidence: Explore how to lead people—not just projects—through evolving goals, shifting priorities, and transformation initiatives.

Managing Project Teams: Master the art of team dynamics—how to set clear expectations, foster ownership, and keep projects moving forward while navigating different work styles, time zones, and communication preferences.

Prioritization Under Pressure: Frameworks and tactics for juggling multiple initiatives, balancing urgency vs. importance, and making high-impact decisions fast.

Owning Your Seat at the Table: Confidence and communication techniques for women to establish authority, push back effectively, and influence strategy.

Linked Boston will also be on-site from 5:00–9:00 PM in the Assembly Foyer for our traditional LinkUnite bracelets!

We will be meeting at 6:15 pm sharp to walk over to the Boston Public Garden for our group photo with the Optizmo film crew. DO NOT BE LATE!!!

As the sun sets over the Boston skyline, join us for a beautifully curated dinner in one of The Newbury’s signature spaces—an experience designed to nourish both body and connection. This is more than a meal—it’s a moment to unwind, reflect, and engage with the incredible community of LinkUnite V attendees.

Enjoy a thoughtfully prepared menu that fuses classic New England flavors with refined, modern touches, all set against the timeless elegance of The Newbury. Whether you find yourself in deep conversation, sharing laughs, or simply soaking in the ambiance, this dinner sets the tone for meaningful moments and memorable conversations.

Linked Boston will also be set up from 5:00–9:00 PM in the Assembly Foyer, so be sure to swing by for your bracelet and official welcome before the evening unfolds.

This isn’t just dinner—it’s your invitation to connect, savor, and step fully into the LinkUnite experience.

Start the first day of LinkUnite V with a welcoming breakfast alongside your fellow tribe members. Gather in one of The Newbury’s beautifully appointed spaces as we ease into the day with good company, fresh coffee, and thoughtful conversation.

We’ll walk through the schedule and ensure everyone is fully briefed on the day’s experiences before heading into our first sessions. It’s the perfect way to ground yourself, connect with the group, and set the tone for an inspiring day ahead.

Get ready to class it up (but still have a blast) at the Museum of Fine Arts, Boston — home to nearly half a million works of art that’ll make you feel way fancier than you probably are. From ancient Egyptian mummies to masterpieces by Monet and Van Gogh, the MFA’s got something for every art lover, history nerd, and selfie enthusiast. Wander through galleries packed with treasures from all over the world — and don't miss Monet’s dreamy "Water Lilies" or Van Gogh’s touching portraits of his buddies (because even famous artists had friend groups). Whether you’re here to marvel, learn, or just find the coolest background for your next Instagram post, the MFA is a must-see spot where old-school meets awesome.

During this intimate session, you will have the opportunity to observe the intricate dynamics between the session players, talent, producer, and engineer as they collaborate and produce music. It's a rare chance to see the professional music-making process firsthand in an authentic studio environment.

Buckle up, kids — we’re leavin’ straight from The Newbury Boston and hoppin’ on a Boston Duck Tour for the ride of a lifetime! These wicked awesome WWII-style amphibious vehicles (yeah, they go on land and water, no big deal) will roll us through Boston’s legendary streets, then splash us right into the Charles River like it’s nothin’. You’ll get the inside scoop from a hilarious "ConDUCKtor" who knows all the city's secrets — from Fenway to the Common, and every Dunkin’ in between. It’s 80 minutes of laughs, history, skyline views, and classic Boston attitude. Trust us: it’s more fun than tryin’ to parallel park in the North End.

During this intimate session, you will have the opportunity to observe the intricate dynamics between the session players, talent, producer, and engineer as they collaborate and produce music. It's a rare chance to see the professional music-making process firsthand in an authentic studio environment.

Buckle up, kids — we’re leavin’ straight from The Newbury Boston and hoppin’ on a Boston Duck Tour for the ride of a lifetime! These wicked awesome WWII-style amphibious vehicles (yeah, they go on land and water, no big deal) will roll us through Boston’s legendary streets, then splash us right into the Charles River like it’s nothin’. You’ll get the inside scoop from a hilarious "ConDUCKtor" who knows all the city's secrets — from Fenway to the Common, and every Dunkin’ in between. It’s 80 minutes of laughs, history, skyline views, and classic Boston attitude. Trust us: it’s more fun than tryin’ to parallel park in the North End.
During this intimate session, you will have the opportunity to observe the intricate dynamics between the session players, talent, producer, and engineer as they collaborate and produce music. It's a rare chance to see the professional music-making process firsthand in an authentic studio environment.

Next up: we’re headin’ over to the legendary Prudential Center — or as the locals call it, “The Pru.” Right in the heart of Back Bay, this place has it all: fancy shops, food that’ll make ya forget your diet, and enough escalators to get your daily steps without even tryin’. Wanna shop ‘til ya drop? They got Saks, Aritzia, and even a Tesla store if you're feelin' like blowin’ some serious cash. Hungry? Grab a bite at Eataly or crush a burger at Shake Shack. If you’re feelin' fancy, you can head up to View Boston for a 360-degree view of the city — and yes, it’s wicked beautiful, even if you’re afraid of heights. Bottom line: the Pru's got somethin' for everyone, whether you wanna window shop, eat your weight in pasta, or just pretend you’re a tourist for the day.
While you shake and stir, you'll have the perfect opportunity to connect with fellow attendees, share experiences, and expand your professional network. Savor your handcrafted cocktails and enjoy a selection of gourmet small plates in the vibrant ambiance of our sleek location.

Lace up your comfiest sneakers — we’re hittin’ The Freedom Trail, Boston’s famous red-brick road to the past! This 2.5-mile stroll takes you through 16 historic spots where America basically got its act together. You’ll start at Boston Common (oldest public park in the country, no big deal) and finish strong at the Bunker Hill Monument — maybe even pretend you're reenacting "one if by land, two if by sea" along the way. We’re talkin’ Paul Revere’s House, the Old North Church, the USS Constitution, and a whole lotta spots where tea was thrown, shots were fired, and freedom was born. Whether you DIY it or get led around by someone rockin' a tricorn hat, it's a tour that's part history lesson, part Boston pride, and full-on memory maker.
Travel in style aboard our vintage trolley, with each guest enjoying a pint of their choice at every stop. Our knowledgeable beer trolley conductor will guide you through the intricacies of each brew, providing insights into the brewing process and the stories behind the brews.

Next up, we’re headin’ to the New England Aquarium down on Central Wharf — a true Boston classic. This place is home to over 10,000 marine critters, from the always-stylish African penguins to Myrtle, the green sea turtle who’s been cruisin’ the Giant Ocean Tank since 1970 .

You’ll spiral your way around a four-story Caribbean reef, get hands-on with sharks and rays at the touch tank, and maybe even lock eyes with a giant Pacific octopus. Don’t miss the sea lions showin’ off at the Marine Mammal Center or the mesmerizing sea jellies floatin’ around like they own the place .

It’s not just about gawkin’ at fish — the Aquarium’s also a hub for ocean conservation and research, workin’ hard to protect our blue planet .

So grab your Dunkin’, put on your best Red Sox cap, and get ready for a wicked awesome time under the sea!

We’re taking the night to the next level with an epic after-hours outing at none other than Fenway Park—home of legends, lore, and that unbeatable Boston energy.

Get ready for one of the most iconic rivalries in all of sports: Red Sox vs. Yankees. Whether you’re in it for the game, the Fenway Franks, or the memories, this is Boston at its best. Roaring crowds, high-stakes heckling (mostly friendly), and a ballpark experience you’ll never forget.

Important Note: This was a self-paid add-on experience. Ticket sales closed on May 1st, and unfortunately, no tickets can be added onsite.

Here’s what you need to know:
🚗 Please Uber to 1301 Boylston Street, Boston, MA 02215
🍻 Arrive at Cisco Brewers Fenway
🎯 Sara and Amanda will be inside by 5:30 PM (look for them by the corn hole boards!)
🎟 They’ll help you get sorted with your ticket and into the stadium

So grab your lucky jersey, show up hungry, and get ready to cap off your LinkUnite experience with a night that hits it outta the park.

Let’s goooo Sox! ⚾