About Us

Amanda Farris is a charismatic business woman and is the CEO and Founder of LinkUnite, a movement aimed at supporting women in the performance marketing space. With years of experience working in the industry, Amanda has gained valuable knowledge and relationships that have fueled her growth as a leader. Throughout her career, she has held various high-level positions, including Director, VP, and CSO. Her passion for the performance marketing industry and her drive to make a positive impact have made her a rising star in the field.

LinkUnite is a movement, born out of necessity and driven by myself and Sara Malo. We sat at the hotel bar with some of our favorite industry people and started a list of all the women in the industry we knew were juggernauts in this space and that could help us build something like this. LinkUnite’s mission is to create a supportive community of women in the industry, and Amanda has dedicated herself to making that goal a reality.

Amanda would love to hear from you! Connect with Amanda today!
E: amanda@linkunite.live
C: 678.656.3478

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World. Sara is a veteran marketer with 22 years experience in digital marketing and the marketing events industry She started LinkUnite in 2018 with Amanda Farris after realizing that there was a need for support and representation for executive women in the male-dominated digital marketing industry.

“We want to see more brilliant women delivering content at the industry events.” When it comes to her personal brand, Sara says it has been the “key to her success.” She used to work behind the scenes, but she wanted to be known and give back some goodness. She believes that every post, picture, video, podcast, etc. that she puts out into the world comes from a genuine place, and she takes pride in that.”

Malo is passionate about giving back to the industry and has served as a mentor to many young professionals over the years. She plans to focus on the L.I.N.K. mentorship program and keep the industry growing.

Sara would love to hear from you! Connect with Sara today!
E: sara@linkunite.live
C: 571.383.7584

After nearly two decades in corporate leadership, Amber founded AFMG to empower brands and marketers through mentorship, infrastructure, and strategy.  Amber works hands-on with clients to unlock performance through compliant growth systems, content strategy, and scalable distribution pipelines.  She also co-leads a media publishing arm alongside her partner and husband, bringing real-time insight into what’s working in today’s dynamic digital landscape.

AFMG is a boutique consultancy and digital media firm focused on performance marketing strategy, team enablement, and sustainable growth. We specialize in helping SaaS platforms, brands, publishers, and agencies scale their affiliate and email programs through technical audits, creative frameworks, partner development, and leadership support. 

Amber would love to hear from you! Connect with Amber today!
E: amber@afmg.net
C: 949.636.4735