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INAUGURAL MENTOR & MENTEE – L.I.N.K.
Kathy Yang & Emma Chrzan Profiles
Kathy – I’ve been a connector of people and ideas all my life. I came from academia with dreams of becoming the awesomest economics teacher. But then, I discovered the magical world of internet marketing in Silicon Valley when Google and Facebook were just babies and everything internet was shiny and sexy. During my 17+ years in the industry, I was the jack of all trades – data management, email marketing, ESP, ISP, affiliate marketing, search marketing, display marketing, SMS marketing, call center management, product management, copywriting, and social media marketing, as well as accounting, legal, and HR. The most useful rule of law I learned in business is that character reveals itself over time so it’s far more important long-term to follow good people than “good” money. Money is common, in the sense that if you lose it, you can always make more. However, people are one-of-a-kind. There’s only one me and one you. And that’s what I’m most passionate about in life: people.
Emma – I am 19 years old and currently attending Worcester State University as a sophomore majoring in Business Administration with a concentration in marketing. In my spare time I enjoy dancing, being active, traveling and spending time with family and friends, especially my dog! Some of my previous jobs include serving and hosting at Main Street Tavern,
completing a marketing internship at IMI Adaptas, and serving people on a Potato food truck. My experience in the service industry over the years has taught me to adapt to many different situations and handle them in a professional way. I am so excited to learn the digital and performance marketing industry!