Episode 64 of The Juice Consumer Direct Podcast for more on Legacy Table, mentorship, industry leadership, and preserving the lessons that shaped performance marketing.
Episode 64 of The Juice Consumer Direct Podcast
Decades of performance marketing knowledge are sitting inside the experiences, mistakes, relationships, and lessons of the people who helped build the industry.
What happens when those people start stepping away?
Amanda Farris and Sara Malo of LinkUnite join Carson Poppenger and Jacob Thorpe to discuss Legacy Table, a new initiative designed to bring experienced industry leaders together to share what they have learned and help shape what comes next.
The conversation explores why some of the most valuable business lessons never make it onto a conference stage, the value of having trusted peers who have already faced the same problems, and why experienced operators have a responsibility to help the next generation avoid reinventing the wheel.
They also discuss building stronger industry communities, creating space for competitors to collaborate, mentorship, scholarships, M&A, succession, and preserving institutional knowledge before decades of experience disappear.
• Legacy Table
• Performance marketing leadership
• Industry veterans and institutional knowledge
• Mentorship
• Building trusted professional networks
• Learning from business mistakes
• Collaboration between competitors
• Industry self-regulation
• AI and the future of performance marketing
• Community building
• Career longevity
• Succession and M&A
• Scholarships and fellowships
• Developing the next generation
• The future of the lead generation industry
Watch Episode 64 of The Juice Consumer Direct Podcast for more on Legacy Table, mentorship, industry leadership, and preserving the lessons that shaped performance marketing.
Amanda Farris is the Founder & CEO of LinkUnite, a community focused on creating meaningful connections, mentorship, professional development, and stronger representation for women across digital and performance marketing.
Her work centers heavily on relationship building, collaboration, and creating environments where industry professionals can connect beyond traditional networking.
Sara Malo is the President & COO of LinkUnite and a longtime digital marketing and industry-events professional.
Her work with LinkUnite focuses on building community, mentorship, professional relationships, and opportunities for experienced leaders to support the professionals coming behind them.
Legacy Table is a new LinkUnite initiative designed to bring experienced professionals from performance marketing, lead generation, and related industries together for deeper conversations around where the industry has been and where it is going.
The goal is to create an environment where experienced operators can share lessons, collaborate on industry challenges, develop meaningful relationships, and transfer decades of knowledge to the next generation.
March 24–26, 2027
Charleston Harbor Resort & Marina, South Carolina
Learn more, view event details, and register at:
00:00 Meet Amanda Farris and Sara Malo
01:50 The Idea Behind Legacy Table
04:03 Giving Industry Veterans a Voice
05:58 Collaboration Over Competition
07:23 Learning From Past Mistakes
08:50 Creating Better Industry Conversations
10:56 Building Shared Experiences
12:34 Why Experience Matters
13:33 The Value of Trusted Relationships
16:18 Keeping the Community Curated
17:19 Building Something Beyond the Event
18:28 Preserving Decades of Knowledge
19:02 What Comes Next for Industry Veterans?
23:00 Giving the Next Generation a Head Start
24:10 Building Legacy Table
