Catharine Montgomery is the Founder and CEO of Better Together, a communications agency dedicated to driving social change through innovative strategies and impactful messaging. With over 15 years of experience in public relations, Catharine has built a reputation for her expertise in addressing education, environmental, and social justice issues. Her journey began after facing systemic racism in her previous workplace, which inspired her to create a space where inclusivity and equity are at the forefront of every campaign. At Better Together, she has led numerous initiatives, including a groundbreaking study on biases in generative AI, which underscores her commitment to leveraging technology for social good.

Catharine’s work is characterized by her ability to craft compelling narratives that resonate with diverse audiences. She has spearheaded campaigns that not only change perceptions but also drive sustainable behavior change. Her dedication to self-development and continuous learning is evident in her strategic approach to addressing biases and promoting equity in communications. Catharine holds degrees in Public Relations and Marketing from Auburn University and an MBA from the University of Maryland’s Smith School of Business. She is also an alumna of the Vital Voices Visionaries Program in partnership with the Estée Lauder Emerging Leaders Fund. Her story is one of resilience, innovation, and a relentless pursuit of justice and equality.

I’ve been a connector of people and ideas all my life. I came from academia with dreams of becoming the awesomest economics teacher. But then, I discovered the magical world of internet marketing in Silicon Valley when Google and Facebook were just babies and everything internet was shiny and sexy. During my 17+ years in the industry, I was the jack of all trades – data management, email marketing, ESP, ISP, affiliate marketing, search marketing, display marketing, SMS marketing, call center management, product management, copywriting, and social media marketing, as well as accounting, legal, and HR. The most useful rule of law I learned in business is that character reveals itself over time so it’s far more important long-term to follow good people than “good” money. Money is common, in the sense that if you lose it, you can always make more. However, people are one-of-a-kind. There’s only one me and one you. And that’s what I’m most passionate about in life: people.

Ninfa Cabello is the Senior Vice President at Madrivo, known for her direct, driven, and passionate approach to leadership. She leads with a clear vision, creating and executing strategies that drive significant organizational impact. Ninfa excels in ensuring employee happiness and placing team members in the right roles to maximize their potential and the company’s success.

Her leadership extends across three high-performing teams: Growth Managers, Business Development, and Client Success. Ninfa’s ability to break down complex issues into understandable and actionable tasks empowers her teams to excel. She fosters a collaborative and inclusive environment, where every team member feels valued and motivated.

Passionate about mentorship and professional development, Ninfa is dedicated to supporting her team’s growth and inspiring other women in the industry. Her strategic vision and hands-on approach have been instrumental in Madrivo’s success.

Join me on LinkedIn  to engage in discussions about digital marketing, leadership, and the journey towards success. Let’s connect and make strides together! 🌐 #DigitalMarketing #Leadership #Growth

About Sara

I am a single Mom of two amazing humans. I am a veteran marketer with 22 years of experience in digital marketing and the marketing events industry. Through this time, I have been the secret sauce at many of our Industry Events (LinkUnite, Affiliate Summit, AGS and MailCon, currently Lead Generation World, Contact.io and the AFFY Expo.)

I believe in self-branding and staying true to yourself. I am lucky enough to work with two of the industry veterans. I am collaborating with Michael Ferree the Founder and CEO of Lead Generation World. Together we are developing the best industry Events out there; Lead Generation World, Contact.io & AFFYExpo. Amanda Farris and I are co-founders of LinkUnite; a women’s movement in digitial marketing. Amanda and I are who we are – which is loyal, genuine and country women who would rather be in flip-flops or slippers over heels any day of the week. Together we are master networkers and I consider the Digital Marketing Industry our second family.

In my free time I volunteer in my community heading up several non-profits and I used to Coach my daughter’s athletic teams before she got to High-School. On my lunch breaks, I run far and often. Running keeps me grounded and my sneakers are my best friends. In addition to running I love to hike, cycle, play all sports and I am a huge Boston sports fan.

If I had one wish besides the ability to bring back loved one’s that have passed away it would be that people didn’t judge others. Life is already hard enough and we do not know what someone is dealing with. Just being kind to someone struggling may turn their life around.
 
My life goal is to make sure my daughter becomes the Woman she is capable of being and only allowing healthy relationships in her life and to make sure my son becomes a respectable Man who knows how to treat a woman. If I can accomplish those two my life will be complete.